Case study: BETC
BETC is a French communication agency recognized as a key player of the advertising industry. BETC sets up communication strategies for its clients and develops large scale media plans (web, print, TV, events, etc.).
For the Credit Agricole Bank advertising campaign, BETC communication agency went for a selection of images featuring territories where the bank is established.
This media plan is based on high quality aerial imagery that highlights the diversity of local territories, both urban and rural.
PlanetObserver service for BETC
PlanetAIR France aerial imagery featuring local cities and towns has been selected by BETC communication agency. Aerial imagery has been used on different media (web, display, press, etc.) as part of large media plan stretching over 3 years.
PlanetObserver has supplied all aerial imagery as ready-to-use high resolution files in order to facilite work for the graphic design team of the communication agency working on the project.