A Motionless Trip Through Europe
Kinship has been in charge of the digital marketing campaign of the “Outlander PHEV” SUV of Mitsubishi Motors Automotive Group. This campaign shall focus both on the environmentally friendly aspects (this is a plug-in hybrid crossover) and first-rate technology.
How to translate Outlander PHEV SUV’s concept in a digital marketing campaign? The communication agency has imagined a journey…
Five passengers travel in Europe, from Paris to Norway, in the Outlander PHEV SUV. An adventure carried out in the spirit of exploration… Throughout the journey, meetings take place with influencers they admire. Those influencers are all experts and passionate in their domain, that range from fine French pastry, to photography and mountaineering.
This trip throughout Europe is broken into different stages:
• Paris – Rotterdam
• Rotterdam – Hanover
• Hanover – Malmö
• Malmö – Oslo
• Oslo – Bergen
How to depict such a journey through Europe? Kinship decides to show the trip on a highly realistic cartographic background. The whole trip will be displayed in a website dedicated to this large-scale marketing campaign.
For the project, Kinship is looking for attractive satellite imagery of Europe showing the diversity of all landscapes being crossed and stimulating traveling. Moreover, they also need files that are easy to manage and implement in their web application. Short delivery time is another important aspect of this project as the marketing campaign is to be launched rapidly.