How satellite imagery and elevation data are successfully used in 3D animations

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How satellite imagery and elevation data are successfully used in 3D animations

Project Overview

An ambitious digital communication project

Kinship Paris leading creative agency has been in charge of the digital marketing campaign of the “Outlander PHEV” SUV of Mitsubishi Motors Automotive Group. This campaign shall focus both on environmental friendly aspect (this is a plug-in hybrid crossover) and first-rate technology.

A motionless trip through Europe

How to translate Outlander PHEV SUV’s concept in a digital marketing campaign? The communication agency has imagined a journey…

Five passengers travel in Europe, from Paris to Norway, in the Outlander PHEV SUV. An adventure carried out in the spirit of exploration… Throughout the journey, meetings take place with influencers they admire. Those influencers are all experts and passionate in their domain, that range from fine French pastry, to photography and mountaineering.

This trip throughout Europe is broken into different stages:

  • Paris – Rotterdam
  • Rotterdam – Hanover
  • Hanover – Malmö
  • Malmö – Oslo
  • Oslo – Bergen

Project results

Successful 3D animation on the web

Kinship has produced a very slick 3D animation based on our satellite imagery and elevation data. The journey is displayed on the satellite maps, with windows opening up onto rich and intense experiences. Natural color satellite imagery creates highly realistic landscape. Elevation data provide the additional 3D touch. An animation that takes you on a vast journey and opens up new horizons…